Canon® Canon EF-M 28mm F/3.5 Macro IS STM Mirrorless Series Lens (EFM28MM)

EF-M 28mm f/3.5 Macro IS STM
The dew on a flower. The color of a cat’s eye. The facets and sparkle of a diamond ring. Some ultra-close-up photos are difficult to capture with a standard lens. The compact EF-M 28mm f/3.5 Macro IS STM for EOS M series digital cameras is the world’s lightest* autofocus lens and the world’s first macro lens with a built-in Macro Lite**, designed to help new and more advanced users close in to capture these incredible details. The built-in, forward-facing Macro Lite helps illuminate hard-to-capture subjects for bright, vibrant photos showing off big, bold details. The world’s first autofocus lens capable of focusing to infinity*** in normal shooting and Super Macro Mode provides magnification up to 1.2x, allowing for incredible close-up photography. While you’re focusing that close, the Hybrid IS image stabilization helps keep the image sharp by helping to reduce blur due to camera shake. A lead screw-type STM stepping motor means the lens is smooth and quiet during operation. The EF-M 28mm f/3.5 Macro IS STM opens up a whole new world of the macro for beginner and advanced users..

World’s lightest macro lens* and features Image Stabilization for EOS M series digital cameras.
The EF-M 28mm f/3.5 Macro IS STM is the world’s lightest macro lens*, featuring a total length that’s less than 2.0 inches so you can take it just about anywhere with its easy portability. To help ensure pictures with minimal blur while capturing details and small objects, the EF-M 28mm f/3.5 Macro IS STM also features advanced Hybrid IS image stabilization technology.

World’s first lens with a built-in Macro Lite** which, when enabled, automatically supplies light to your photos as needed, helping to provide a better sense of depth and dimension.
Lighting extreme close-up macro shots can be tricky. The built-in Macro Lite helps make this easier with LEDs that are integrated into the front of the lens, which allow a range of illuminating possibilities. Setting both sides of the light to maximum brightness can reveal previously hidden details and add sparkle to shiny subjects like jewelry or watches. Setting only the left or right side to either bright or dim settings can help create a better sense of depth and give dramatic dimension to minute details.

World’s first autofocus lens capable of focusing at infinity*** in normal shooting and macro shooting with up to 1.2x magnification.
The excitement of macro photography is being able to show something small in a big way. The EF-M 28mm f/3.5 Macro IS STM’s Super Macro Mode lets you get in even closer at up to 0.305 ft./0.093m from your subject. This allows you to see even more detail, fill more of the frame with what you want to highlight and keep unwanted background to a minimum. When using the EF-M 28mm f/3.5 Macro IS STM for non-macro “normal” photography, it’s capable of focusing all the way out to infinity just like a standard lens. This is this first time this has been possible in an autofocus lens***.

Hybrid IS helps reduce camera shake for enjoyable handheld photography.
Image stabilization helps minimize blurring in an image due to the small movements common when taking handheld photos. The Hybrid IS system on the EF-M 28mm f/3.5 Macro IS STM is the same system used in several of Canon’s most advanced EF lenses, and is able to minimize the effects of shakes in the vertical plane (up and down), as well as tilting or at an angle.

Stepping motor (lead screw-type STM) helps provide smooth and quiet operation when taking photos, and near-silence when shooting videos.
Whether you’re taking a close-up photo of a ladybug on a flower or a video of a dog’s cheerful face, you don’t want noise that startles your subject. The EF-M 28mm f/3.5 Macro IS STM uses a lead screw-type stepping motor (STM), which helps ensure fast autofocusing and near-silent operation while recording videos.

One UD lens and two aspherical lenses† help deliver outstanding results at all zoom settings by reducing chromatic aberration.
The EF-M 28mm f/3.5 Macro IS STM uses advanced Canon optics to help provide high amounts of detail and contrast while keeping unwanted chromatic aberrations, lens flare and ghosting to a minimum. One UD lens element and two aspherical lens elements† all work in concert to help provide a sharp, rich image in a stylishly compact size.

Equivalent to a 45mm standard lens (35mm equivalent) for flexible image capture of various subjects and scenes at macro distances and beyond.
The EF-M 28mm f/3.5 Macro IS STM isn’t just a macro lens. It’s also great as an everyday walk-around lens for a wide variety of subjects. With a 35mm camera equivalent to a 45mm lens, the EF-M 28mm f/3.5 Macro IS STM is close to the human field of view, and can capture images that appear similar to how you see them normally. This means you can go from a macro photo of a flower’s petal, to a headshot of a friend, to a landscape of a sunset, all without changing the lens.

Acute lens top shape helps provide accurate image capture even at short working distances.
The acute lens top shape on the EF-M 28mm f/3.5 Macro IS STM is specially designed for close-in image capture. The center assembly of the lens is smaller than the main body, allowing the front lens element to get extremely close to your subject. At the same time, the main body is set back so it doesn’t cast a shadow onto what you’re photographing, or bump against the shooting surface as you get in for that detailed macro image. Combined, these features provide easy, convenient photography that’s virtually unhindered by unwanted shadows from your equipment.

Features:

• World’s lightest macro lens* and features Image Stabilization for EOS M series digital cameras
• World’s first lens with a built-in Macro Lite** which, when enabled, automatically supplies light to your photos as needed, helping to provide a better sense of depth and dimension
• World’s first autofocus lens capable of focusing at infinity*** in normal shooting and macro shooting with up to 1.2x magnification
• Hybrid IS helps reduce camera shake for enjoyable handheld photography
• Stepping motor (lead screw-type STM) helps provide smooth and quiet operation when taking photos, and near-silence when shooting videos
• One UD lens and two aspherical lenses† help deliver outstanding results at all zoom settings by reducing chromatic aberration
• Equivalent to a 45mm standard lens (35mm equivalent) for flexible image capture of various subjects and scenes at macro distances and beyond
• Acute lens top shape helps provide accurate image capture even at short working distances

* Among macro lenses for interchangeable lens cameras. As of May 11, 2016, based on Canon’s research
** Among autofocus lenses for interchangeable lens cameras. As of May 11, 2016, based on Canon’s research
*** Among lenses for interchangeable lens cameras. As of May 11, 2016, based on Canon’s research
†Including one double-sided aspheric lens